The backbone of any SEO campaign is always going to be building backlinks. Now while you can certainly pay someone to do the work of building backlinks for you, it’s also possible to do the job yourself if you know how to build the links. Here are great ways to build quality links to your website:
Blog comments – the single most popular way to build backlinks is by commenting on blog posts. These kinds of links are quite easy to get because you merely need to visit and write a comment. Note that most blogs are “no follow” blogs though, meaning that you won’t get much value from the links. This means that you need to hunt down blogs which are do follow.
Forums – another easy way to get quality links is to visit various online forums where you can include a link in your signature. Again however, you need to ensure that your comments on the forums are actually worthwhile. Otherwise, you’ll end up having your comments removed as spam.
Guest blogs – while it is time consuming, guest blogs are a great way to get quality backlinks for free. Not only can you get a link which is actually within the content, but you also get traffic from the people who visit the blog regularly, meaning that you have that much of a better chance of getting some quality traffic which is directly related to your own area of interest and expertise.
Plugin/Theme sponsorship – When people create blogs using WordPress, they need plugins which will allow them to add additional functionality to their blogs. They also need themes which provide some extra features on the blogs. If you know how to write such things, you can create them and give them away in exchange for free backlinks from the blogs that people create with your software or themes. Or, you could invest a small amount for a one time fee and have them made professionally.
RSS directories – RSS, which stands for really simple syndication is a method getting your content into the hands of your readers in a simple manner. It’s really designed as a “push” system which allows them to get a limited version of whatever you have on your website “pushed” to their computers automatically every time you do an update of your website. However, they also need to find these RSS feeds and that’s where you can get additional backlinks. There are hundreds of directories of RSS feeds which you can sign up for and get your information into so that you can get additional backlinks. Not to mention that you’ll also be able to improve the numbers of your RSS subscribers.
Ezine directories – Ezine directories are still a quality source of backlinks for those who need them. The key is that you need to ensure that whatever content you send to Ezines is just as good as what you’ll put up on your website. It needs to be that way because of the Google updates which make sure to weed out junk. It also helps to put your Ezine articles only on directories which have human reviews of your content to ensure that what you are putting up is considered to be worthwhile.
Web directories – another great source of quality backlinks is to put your site into various web directories. There are a number of these, including things like DMOZ, which is harder to get into but which is free. It’s also useful under the rubric to look for links from sites which aggregate headlines, including places like the MSN and Yahoo homepages.
Social Media – Social media should definitely be high on your list of places to get quality backlinks. This includes places like Twitter, Facebook and all the like as well as social bookmarking sites such as Delicious and Digg. The important thing with these places though is to try to get people who have more influence to link to you rather than just putting up your own links. The reason is that these links are relatively easy to get and the links will have more value as far as Google and other search engines are concerned if you get them from what is known as “influencers”.
News Websites – Another often overlooked source of free quality backlinks is the news aggregation sites like Google News and Yahoo News. The reason they are often overlooked is that these sites are not so easy to get into to begin with. In order to do so, your content must be excellent and you need to have more than one person posting to your website. However, if you do manage to get your site listed in the news websites, these can be an excellent source of free backlinks as they are often updated much more quickly than other sites.
Google Places – Local businesses take note: if you haven’t got a listing on Google Places then you are losing out on of the best sources of free links there is anywhere on the web. Google Places is designed to allow people to find local businesses to fulfill their needs and it does this by automatically loading itself whenever a local search is done. While you don’t need to have a website to have a Google Places listing, you can optionally add a website to the listing and thus get yourself a free backlink from Google’s own system.